How To Design an eCommerce Website
Design is one of the most crucial factors in making your eCommerce website a success. If your business goes online, you need to build a functional, well-designed, customizable website that will provide you with a great, easy-to-manage online presence.
This article explains why your online business website needs a strong UX and will select some of the best eCommerce UX/UI design practices to follow if you want to make your site attractive.
Why is User Experience important for business?
There are many factors that can influence whether an eCommerce business succeeds or fails. UX/UI design is one of them.
When someone goes to your website and does nothing before leaving, the bounce rate is determined. Bounce rate refers to the number of visitors who leave a page without taking action, such as purchasing anything, clicking on links, etc.
Many reasons lead to high bounce rates, one of the most prevalent is a bad user experience (UX). However, if you understand what your consumers want, you can easily match your eCommerce site with their expectations and increase sales.
Why do you need a quality design for your eCommerce?
Well-implemented and performed UX/UI design can be pretty beneficial for a company. It helps transition from a company-centric to a customer-centric mindset.
Key benefits of a good UX/UI for business
- customer attraction and engagement
- customer retention
- customer focus
- increased branding -> brand awareness
So how do you create a user-centric design for your online business?
Choose the right theme
No matter what you sell, focusing on the right theme is vital.
Choose the one that reflects your brand identity and helps you highlight your products’ full potential. Learn everything you can about your target consumer and design your site around their preferences and ideal user experience.
An eCommerce theme is a pre-built design feature that companies put on their site to provide consumers with the most outstanding possible user experience. Using eCommerce themes provided by popular eCommerce platforms like WooCommerce can be a cost-effective alternative for online enterprises, eliminating web design and development costs.
Make the registration process clear
One of the main goals of UX design is to smoothly lead the user to the final step of the whole process. In this case - to purchase the product.
The registration procedure is the first thing that shapes a user's perspective about your product; in this stage, interface and UX design are critical. Any complexity can irritate users and make them leave the page.
First of all, make the registration page simple and visually pleasing. Avoid large numbers of fields and forms.
Secondly, if registration takes several steps, show users how many steps they still have to complete. This will help them understand how much more time they will spend on the onboarding process on your site.
Nevertheless, keep in mind that not everyone likes to register and create personal profiles when shopping online. You can, thus, allow your buyers to make purchases without registering.
Use high-quality visual content
When you're uploading your products to the site, make sure the photos are high-resolution and attractive at first glance.
Also, add a zoom-in feature, so that customers can see the details of the products clearly.
Target the right keywords
Search Engine Optimization is also an integral part of UX design. To make it easier for users to find your items, create product descriptions that are well optimized in SEO.
What’s more, make sure to optimize the landing page of your eCommerce to capture organic search traffic. Since the landing page is a place where your customers land directly from an external source, it is equivalent to a direct marketing letter aimed at a particular outcome.
Keep it minimal
Going too far in UX design may backfire. Overdoing while creating a product that's too interacting and persistent can do no good.
Avoid too many design elements, annoying pop-ups, a number of forms to fill out, and too many animations and effects. Minimal design always makes the interface functional and more user-friendly.
Create a responsive design for your website
It is important for e-commerce companies that their website is easy to view on smartphones, tablets, and computers. Otherwise, you’ll see a drop in traffic and visits. Responsive design is a UI method that helps to create content that adapts to different screen sizes smoothly without losing its quality.
Your eCommerce website must be available not just on desktop computers but also on mobile and tablet devices.
To sum up, the best design is always subjective. However, we still judge the book by its cover. For an online store, excellent design is the one that resolves its business problems. You're not building a website for yourself; you're doing it for your users. Thus, the simplicity of use and comfort of the interface should always come first.
Guest Blogging Team
Published on: September 16, 2021
Last updated on: September 16, 2021