With the rise of DIY website builders for non-programmers, some business people wonder whether they need a web designer. The question to ask is: How do you want your visitors to feel? What story do you want to tell them? A great web designer takes a visitor on a journey of discovery, education and ultimately helps convert them into paying clients. Considering that your website’s design will last for years, the conversion of your visitors to clients is something that should be optimised. What’s a paying client worth to you? What will an extra 2% conversion rate of website visitors mean to your business per year? For most business models, hiring a specialist designer is a great investment. Web design involves more than simply the planning and creation of your website. The informational architecture, and website structure needs to be designed with your business, and desired outcome in mind. A boilerplate website theme is unlikely to be optimal for your particular business. Trust us to design your website, we’ll populate it with appropriate content. The flow of your visitors journey will lead to more page views, a lower bounce rate, and a positive emotional response. The AIST global team will do everything possible to make a website that WOWs your customers.