10 Link Building Strategies that Serve as Authority Builders
Search engine optimization is essential for companies to exist and be seen on the internet. With increasing competition, it is crucial to keep our web presence highly qualitative. Backlinks are the most crucial traffic-generating media to improve site visibility on the internet. Generating and getting these links takes some time and effort. Backlinks are a traditional way to drive organic traffic to your website. These links are also called authority builders for your website.
A proper strategy would help you master link building and content marketing simultaneously, both of which are interconnected. Here, are ten simple link building strategies that serve as authority builders:
Find High-Quality Links
The quality of the links generated and published has a vital role in your site’s visibility. Links, being the authority builders for your website, should be checked if they can improve your google rankings. How do you check the quality of the links? The authority of the page linking to you matters and decides the authority passed to your site, thus acting as a quality check for your link.
You can use 'Pagerank' to check the authority of different sites and decide which sites you want the backlinks from. The relevance of the sites and link positions on that page also plays a vital role in generating an audience to your website.
Rich Content delivery
Content is the number one means to establish yourself on the web. If your content is informative and qualitative, it could trend in different customer groups. Your content can attract authoritative and authentic sites to link back to you if it has quality. Investing your time and energy in creating rich content periodically will improve your rankings on the web. Original research for new data, making listicles, and creating visual posts would attract many bloggers to link back to you.
You can build powerful links with email outreach to different bloggers and journalists. It is also known as email marketing.
All you have to do is research about different bloggers in your niche and introduce yourself and your brand. You need to work on finding their emails and sending them a quick, appropriate, and personalized script about your work. You should also take care that your emails do not end up in their spam folders.
Unlinked Brand Mentions
There could be a few mentions about you without actually linking back to you. This is a difficulty faced by new bloggers. Many times, your articles, or information, are used without your knowledge. You have to scope it out and use it to your advantage. You have to contact such bloggers and request them to link to you.
Now, how do you find such posts? By researching your brand name and using other related keywords using monitoring tools, you could find such websites. You can always outsource the task to third parties as part of your digital marketing contract to get this task done.
Link building is all about creating relationships with other bloggers and journalists. Influencer marketing is reaching out to different influencers on the web and helping each other. You have to make sure you give others a reason to link to your content. Building genuine relationships and networking can help you stand out. Creating partnerships with other bloggers can be a win-win situation for both parties, making this a great way to improve your visibility on the web.
Infographics and Illustrations
Graphical representation of information catches the attention of most viewers. It is an easy way to understand information. Images, diagrams, and charts are some common types of pictorial representation. These are very easy to link to. Whenever the images or charts from your website are used or shared by the other websites, you'll directly be linked back to, thus acting as important authority builders for your site.
Competitor Link Analysis
In the competitive world today, keeping pace with your competition is mandatory. You need to research all your competitors in your niche and keep track of their activities. You can either search for who is linking to them or check for the links within your competitors' sites. Reaching out to the people who linked to your competitors' websites and providing them with your content could create long-term relationships with such authoritative websites.
Competitor analysis provides you with different ideas and methods to improve your own presence on the web. In order to make this work and save time, some people choose to outsource link building services.
Guest posting means writing and publishing an article on an external, or someone else's, website. Websites need good content. So they welcome writers who add value to their website. This, in turn, helps you with your website. Guest blogging also helps you build relationships and drive the audience to your website.
You can give your testimonial in exchange for a backlink to your website. You can only do that if you are a customer of a product on that website, otherwise, you can be spammed. This is an easy way to get backlinks to your site. Choose websites with high domain authority to make sure to get maximum external audiences.
In any case, research and make sure you know your customer. It will help you provide content that will arouse their interest and sound beneficial for them.
Social Media presence
Social media marketing is the new way of marketing in today's internet-based society. Creating and choosing the right platforms to publish your content can attract many viewers. This can help you improve your organic traffic.
Consistent posting on social media, updating your profile periodically can help your content spread across the web effectively. You can also directly link yourself to your other posts for targeting your audience better.
The above are a few link-building strategies you can use as authority builders. While there are thumb rules for improving your SEO. there are no strict guidelines you need to follow. You need to constantly optimize your presence to identify where you stand.
Roxana, a writer by calling and an academic, has created scintillating and
remarkable content for dozens of websites in the purview of the
Business Sector. She has a fair understanding of the inner workings of
several business establishments, making her the foremost expert in this field.
Guest Blogging Team
Published on: March 31, 2020
Last updated on: October 05, 2021