Importance Of Content Automation In Digital Marketing
Content automation is not a new trend in digital marketing. In fact, it has been around for a while, but it has truly started catching on just a few years and quickly becoming an essential part of any campaign. Content automation has far reached and you could also reach your target a lot faster with the help of a digital marketing firms that can shape your business according to the new trends.
This is directly related to the numerous benefits of marketing automation. By using content marketing automation, you get more time for other tasks, reduce costs, streamline your marketing, and so much more. Here is everything you need to know about the importance of content automation in digital marketing.
#1 Cost Reduction
First and foremost, you will be able to significantly reduce your costs once you start implementing automation into your marketing. In fact, cost reduction might be among the biggest and most significant benefits of automation. And because you will be saving so much money, you will be able to use this part of your budget for other aspects of your business.
For example, you might be spending $200 on social media marketing every month. By implementing automation into this aspect of your digital marketing campaign, you might be able to save around $50 because now you will be spending $150 instead of $200. These $50 can now be used on your email campaign or direct-mail campaign.
#2 Increased Revenue
Another change you can expect is the increased revenue you will get once you start using automation. Automation allows you to significantly reduce the human error factor when it comes to various processes involved in digital marketing from content creation to content publishing or delivery. By eliminating human error, you will be avoiding unnecessary additional expenses associated with mistakes.
On the other hand, using automation allows you to dedicate more time to other aspects of your digital marketing strategy. This means that you will be able to improve the way you usually go about dealing with regular and irregular tasks. By finding the right approach, you will be saving your time and money as well as improving the effectiveness of campaigns.
#3 Reduced Repetition
Perhaps the most obvious benefit of automation is that it lets you reduce repetition in your digital marketing campaigns. Tasks performed by the various members of your team daily, weekly, or even monthly can often be automated allowing your employees to focus on other tasks involved with their jobs.
Reducing repetition is also important for your employees’ mental health. When a person does the same thing every day, it can decrease their motivation even if they perfect their skills. Similarly, letting your employees have more creativity will inspire them to work harder because their days won’t be as monotonous as before.
#4 More Creativity
Speaking of creativity, using automation does allow your team to have more of it in different ways. On one hand, your employees will have more time and energy to dedicate to creative tasks because their mundane actions will be performed by automation. This will bring a flair of originality and uniqueness to your digital marketing.
On the other hand, machines can also be programmed to perform creative tasks. Artificial Intelligence can now compose symphonies and pop songs, so what’s stopping it from automatically drawing illustrations that you can then post online?
#5 Streamlined Marketing
One enormous advantage of automation is the streamlined marketing you get with it. Basically, by streamlining your marketing with the help of automation, you enhance your strategy and enable your campaigns to be more impactful and efficient both for long-term and short-term results.
To streamline your marketing, you need to make sure that you are using automation correctly and to its fullest potential (i.e. don’t use it for tasks that need to be performed manually and make sure that you use it for everything that can be automated). This will make all of your marketing efforts as effective as possible.
#6 Ultra-Targeting Customers
Ultra-targeting is the same as regular targeting but several times more specific. Ultra-targeting customers can be an amazing way to improve your personalization methods and increase the effectiveness of your campaigns. The best thing? Automation allows you to use ultra-targeting to its fullest potential.
By allowing you to create almost entirely automated campaigns, automation lets you incorporate ultra-targeting into your strategy. You segment your audience into relatively small groups and then create automated email delivery, messages, and other content delivered right to each customer from every group. Automated personalized content is better than automated general content.
#7 Increased Deal Size
Once you start personalizing your content with the help of automation and ultra-targeting your customers, you can expect your campaigns to have a greater effect on your potential and existing customers. This will usually result in an increased deal size aka how much your customer pays on average for a single purchase.
The deal size often depends on how detailed and personalized your marketing is, how satisfied your customers are, how appealing your products are, and more. Because using automation can influence all of these, you can expect your average deal size to increase at least to some extent.
#8 Saving Time
As mentioned earlier, automation is great for saving time. By automating even a small part of your strategy, you will be able to save a lot of time that can then be used for more important needs.
Keep in mind that every minute you save needs to be rescheduled. If you don’t know for sure what you will be using this time for, you might not be successful and all the time you saved will go to waste. In other words, you need to be responsible with the time you save by using automation (and responsibly with time as a whole if you want to succeed with digital marketing).
#9 Improved Scheduling
Speaking of time, automation allows you to improve your scheduling as well. When you plan out the day with your team, you usually pay attention to two types of tasks: regular and general. These tasks can also be categorized into urgent and non-urgent. Most regular tasks can be automated while general ones are usually reserved for manual completion.
You can further automate urgent and non-urgent tasks in the schedule to allow more flexibility for certain tasks to be rescheduled when it’s necessary. For instance, a new task might appear in the middle of the day and you will need time to complete it. This is when that time saved with automation will be used.
#10 Better Reporting
Last but not least, you can expect better reporting once you start using automation. Basically, certain automation tools are able to collect large amounts of data and deliver them to you (sometimes in real-time).
For instance, you might be using automation to send out email newsletters. The same tool you use for sending emails can also have features that let you get statistics about your email open rate, bounce rate, forwarding rate, and more. These can be then analyzed to better understand how effective your email newsletter campaign was.
To sum up, marketing automation is crucial for the success of your digital marketing campaigns. Make sure to follow the tips in this article and start using marketing automation techniques to improve and maximize your digital marketing methods.
Author: Melissa Mauro
Melissa Mauro is a freelance writer who creates quality and original content. She is working for the
company Best Writers Online writing services review in the translation department and wants to find new
platforms for professional growth. She believes that creativity and improvement are things,
which distinguish a good writer.
Guest Blogging Team
Published on: March 03, 2020
Last updated on: October 22, 2021